SEO Trends 2017, Are You Ready?

What’s great about our industry is that there are so many known knowns, known unknowns, and unknown unknowns, to paraphrase a former U.S. defense secretary. Will this be the year we get the SEO basics right? Will this be the year of voice search? Will this be the year machine learning and AI forever changes SEO as we’ve known it?

Google Update

Will this be the year your digital strategies always put the audience/customer first? Will this be the year companies really diversify their traffic sources as part of a holistic digital strategy? And how will technologies such as assistants and the Internet of Things change SEO? So what SEO trends do you need to know in 2017 if you want to generate more traffic and leads while staying ahead of your competition?

Google was very smart to launch AMP and prevent a huge switch away from mobile web browsing towards native apps. AMP keeps users engaged with Google search on mobile devices. I expect Google will keep throwing a lot of weight behind AMP, and 2017 is the year that decides if AMP has a long shelf-life or if it’ll end up as another one of Google’s doomed projects. The adoption of AMP beyond static news stories will be key to this; both in terms of the functionality AMP offers for interactive experiences, and the ease with which websites can implement these features. Keep a sharp eye on AMP for ecommerce and the way AMP results will be highlighted in SERPs. Already we see Google highlighting the advantages of AMP to its users – if this takes a stronger hold, AMP could well become the new de facto standard for mobile web pages.

SEO community is going to learn a lot more interesting stuff from the emergent behavior of RankBrain in 2017.

AI powered rankings are going to lead to a highly customized set of ranking signals at a query level, that might seem to massively complicate the workload for the general SEO practitioner. But, I think we’re going to be pleasantly surprised to find that the generalized list of factors that make an impact are actually going to be easier to understand than they have been for the last 10 years. Put another way, I think we’re going to see a much more malleable algorithm that is simultaneously more punishing and more rewarding.

So, my money is on really basic tactics like natural/organic link building working better than ever in 2017. I think that will prove to be because RankBrain can actually test ranking your site against way more user queries than was previously possible, computationally.

Artificial intelligence solutions tend towards aggregation of concepts, performing entity recognition calculations at hitherto unknown scale, so I agree with people who say that topical relevance is still more important than individual keyword relevance. Nonetheless, fundamentally RankBrain still runs the same math as the core algorithm always did, and links have always been the strongest signal, so I think they will remain so.

However, under RankBrain, the reward of an earned organic link could cause a break out moment of visibility across a clutch of broadly matching yet different terms which will yield a goldmine of relevant keyword data in Google Search Console. The similar yet different terms that RankBrain will have tried to rank you for, even in completely unseen positions at the back of the index will be useful enough to plan the next phase in your strategy to compete for topical relevance. Due to the sociological theory of ‘weak ties‘ (which has made it’s way into search engines), I believe that you won’t need to earn that many organic links to see movements in the right direction.

Thats the “good” news for “white hats.” And the “bad” news, is that I think in 2017 we’ll see the re-emergence of really sophisticated “black hat” strategies.

Basically, if it’s not already invented, I’ll bet my bottom dollar that we’ll see competing AIs developed by the black hat community to compete with RankBrain. But hey, the funnest part of SEO has always been debating the different shades of gray anyway.


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What’s Trick Will Be Trend on SEO 2017?

It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it’s almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I’ve got a handful of useful tips to share!

Just back from one of the largest (and most trusted) SEO events in USA, the SMX East conference, I’ve carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!

SEO 2017

Google’s AMP- just another fad or the future of mobile?

Accelerated Mobile Pages project (AMP for short) is a new Google initiative to build a better, more user friendly mobile Web by introducing a new “standard” for building web content for mobile devices. Basically, this new standard is a set of rules that form a simple, lighter version of HTML. And pages built in compliance with AMP are sure to load super-quick on all mobile devices.

Ever since its launch in search results in February 2016, AMP has been in the SEO news. However, despite all the buzz around the project, SEOs and webmasters keep treating it quite warily. Is AMP yet another Google fad to come and go within a few months like many of them did before? Or is the project here to stay and form the future of mobile?

301 redirects can prevent your pages from passing topical relevance

If you are in SEO for quite some time, you definitely remember the golden rule: don’t overdo with redirects — they are a PageRank leak.

However two months ago Google turned the SEO world upside down, announcing that redirects no longer result in losing PageRank and you are free to use any type of 3xx redirection without the fear to lose your rankings.

Well, I hope you haven’t got accustomed to this idea over the past two months, because according to Christoph C. Cemper of LinkResearchTools, 301 redirects might actually harm your SEO by intervening in how pages pass their topical relevance via anchor texts.

HTTPS is eating up your referral data. Any ways to fix that?

It’s been two years since Google started its active campaign for Web security and announced HTTP to be a ranking factor in its algos. The Web blew up with the idea of switching to HTTPS to improve rankings.

Could we still hope to see a ranking boost thanks to the switch? Nope. Truth be told, it’s highly unlikely that HTTPS can help you up with Google rankings. On the contrary, there are countless examples of how the switch can go terribly wrong.


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SEO trends 2017

SEO world is evolving at super speed. As 2016 begins to going down, it is time to examine the digital marketing landscape for the upcoming year 2017.

There have been some developments in SEO over the past 11 months. A lot of the old trends of 2016 will continue and bigger in 2017. As Penguin Google Algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.

Here are a few things look out for in the ensuing months:

Optimization For User Intent

Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data and heuristics to provide results more effectively.

In 2017, brands will need to place value on optimizing their digital content based on intent rather than specific keywords. For your SEO strategy, it will be critical to :

Investigate. What are users searching for that brings them to your page? What questions do they want your content to answer?

Optimize. Once you have gathered your research data and found areas that need work, make the changes needed to boost ratings. Based on your research, tell the consumer’s story by altering content to reflect the reader’s experience.
Adjust. Keep up with analytics to see what’s working and what isn’t so you can update accordingly.

More Rich Answers & Snippets

We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates.

Structured data markup (often referred to as “schema markup”) can help website owners achieve these enhanced listings on search engine results pages (SERPs). This markup works to assist search engines in understanding website content, allowing them to display that information in a way that is helpful for users.

For example, let’s say you ask Google for instructions for cooking meatloaf. The SERP features a rich answer (also known as a “direct answer” or “featured snippet”), followed by search listings that contain rich snippets relevant to recipes, such as reviews, ratings, cook time and calorie information :

According to a study by Stone Temple Consulting, the volume of rich answers appearing in search results has nearly doubled from 2014 to 2016. If this trend continues, we’re likely to see an even greater number in the coming years.

Adding structured data markup to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear.

Users love quick access to useful information like this, so do yourself a favor and consider implementing schema markup for your website in 2017, if you haven’t already.

Cross-Channel Marketing

Cross-channel and multi-channel marketing sound similar, but in actuality, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way. For example, if users are browsing products on a mobile app but decide not to buy, you can send them targeted ads based on their searches via email or social media.

Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.

According to Econsultancy’s fourth annual Cross-Channel Marketing Report, 73 percent of respondents claimed that cross-channel marketing had a significant impact on increased conversion rates. However, it is only effective if you know your target audience and their consumption habits. The big challenges that businesses face in this process include:

  • knowing what the right message is
  • finding the right time to release it
  • using the correct channel

Although there are several tools and resources to help, cross-channel marketing is still in the infancy stages, even with the widespread adoption of mobile devices. Consumers today are more connected than ever, and the need for quality cross-channel marketing will continue to be in high demand throughout 2017.

Increased Mobile Growth

Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Traffic distribution has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices.

In May 2015, Google reported that mobile searches had surpassed desktop searches on its search engine. Since then, the company has taken many steps which signal that mobile, not desktop, should be considered as the default user experience. In fact, Google recently announced that it has begun experiments to make its index mobile-first.

Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017.

Voice Search is The Next Big Thing

Voice search has been an ongoing project in the tech industry for a few years now. In the process of working out the kinks, it has become one of the fastest-growing search options. The appeal is undeniable. It’s hands-free, fast and futuristic.

As technology improves with each update, the error rate of voice search plummets. In his keynote speech at SMX West 2016, Google’s director of conversational search, Behshad Behzadi, noted that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.

The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding.

This involves several changes with respect to:

  • previous searches
  • location-based context
  • context based on frequently used apps
  • personalized information
  • keyword research based on spoken queries

There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.

Closing Thoughts

The year 2017 will be a big year all around. Users are becoming increasingly connected and engaged with the content they consume. It is very important for SEO marketers to factor these upcoming trends into the bigger picture in order to be prepared to take on future challenges.


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SEARCH ENGINE OPTIMISATION Interview Questions 2014 & 2015

SEO SkillsIf you happen to build a search engine friendly web site for generating natural visitors and enrich the consumer experience facet by aspect, the reply is NO.

As you may see, the talent set at the high level does not truly differ radically from the skill set at Account Manager/Director stage. However larger depth of ability is required across your entire ability spectrum and the distinction in experience between an Account Supervisor and the Head of SEARCH ENGINE MARKETING will be substantial. The highest-level SEARCH ENGINE OPTIMISATION leader really must have mastered most or all the crucial skills over an WEBSITE POSITIONING career spanning not less than 5 years. (Again, the scores for PR and content material are lower than might be anticipated because the position is way more strategic in nature and specialists might be employed).

The research found practically two-thirds of the small businesses questioned stated they deliberate to increase their spending on IT in 2010, with 38 % planning to up their use of IT freelancers over the subsequent two years. That compares with 18 p.c who said they intend to hire in-home staff.

If you happen to suppose in terms of PageRank Hoarding”, Sculpting PageRank”, and Siloing you’ll most likely find a number of alternatives to talk at conferences but most likely you hand off the true technical SEARCH ENGINE MARKETING to someone who doesn’t fall for buzzword philosophy.

Large firms like Amazon and Netflix make investments hundreds of thousands of dollars in an area often called Massive Knowledge, analyzing large units of buyer information collected from quite a lot of sources to better understand buyer behavior. As a small enterprise proprietor, what you can take away from this is the importance of really attending to know what sorts of solutions your superb consumer will pay money for.

If trying again to the SERP preview of professional DSLR digicam” in the instruction, you will not see any non-WEBSITE POSITIONING result (paid commercial) on the SERP. Principally, the listing of non-SEARCH ENGINE OPTIMISATION outcomes is marked with Advertisements (in the English version). SEARCH ENGINE OPTIMIZATION and non-SEARCH ENGINE OPTIMISATION search results have its own advantages and downsides.

Internships present employers that you just understand how particular sectors work on a day-to-day basis. Many interns make very important contributions whereas they are studying concerning the business and construct relationships of trust with co-workers and administration. Internships are a method to saturate yourself in your potential career, with out all the strain of being an employee. You can also make great connections that can open doorways in your future.

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ABC Article Directory Weblog

SEO SkillsIn a seemingly never-ending state of affairs that’s performed out a number of occasions every day, I receive friendly” requests to spare me the wrath of penalties from Google if I delete any articles with hyperlinks that time to their websites. It’s good to know that there are so many good individuals on the Web that actually care about me and my web site. Sadly, I do not sympathize with these good natured individuals and I don’t imagine a factor they are saying.

Profitable Enterprise SEO efforts are a results of advocacy, buy-in, and help from the C-Level. As key decision makers, the C-Stage should also be saved appraised of the true worth of SEARCH ENGINE OPTIMISATION efforts in order to secure the price range wanted to execute campaigns.

Throughout the following article I explore in great element tips on how to drive qualified site visitors to web site. I investigate exactly methods to discover the most helpful affiliate methods and precisely what it encompasses when it comes to producing you more cash.

Affect – the Psychology of Persuasion. This legendary book is all about persuasion. It addresses the query: how do you get individuals to do what you want them to do? There are apparent implications for SEO. When you’re asking for a link, visitor posting alternative, or every other favor, you need to be as persuasive as doable. In addition, in the event you’re serving to with sales, knowing how one can affect buyers is important. Whereas there are some fast hacks” within the book, it’s probably not about tricking folks. It’s about framing your request in such a means that it could make sense for someone to want to enable you to.

AdCamp not only supplied an outline of Google’s advertising products and insights into the business, but additionally allowed me to interact with passionate Googlers and fellow college students who share similar interests. Along with studying about Google’s marketing methods, sales framework, and advertising options, we also acquired a glimpse into what it is like to work at a company that’s consistently voted the very best place to work Would anyone like a plate of sea urchin crostini for lunch at Google’s cafeteria? How a couple of noon break at a Lego play station? Past these perks, however, what makes Google such a cheerful place is that its staff genuinely care concerning the model and the merchandise it represents.

I get pleasure from enjoying basketball, soccer, salsa dancing, yoga, climbing, kung fu, tennis and get up paddle boarding. I’m a very sociable person and revel in all sorts of activities. I am very outgoing but I believe I am shy when first meeting folks. Like to banter about life experiences, watch comedies and dramas (motion pictures that make me feel deeply). I am a cheerful, sensual, sophisticated but down-to-earth man. I love all kinds of music, Beatles, Bob Dylan, Velvet Underground, Sublime, Black Eyed Peas, Jason Mraz, world music, meditation music, jazz, country and something that is unique and classy. I am very a lot an unbiased, religious sort (raised Catholic, but studied many different religions, accepting of all religions). I’m involved in a number of non-earnings in Santa Barbara, and luxuriate in serving to out in the community.

You do not have to jot down your personal themes and plugins. You just need to be able to type by means of the handfuls, a whole bunch, 1000’s of PHP information that a typical Web forum or weblog or ecommerce site uses to seek out THE ONE YOU NEED (for whatever your want could also be). If you’re misplaced in that forest of files you have no business claiming to be versed in technical WEBSITE POSITIONING.

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SEO CompanyDomain Names are the thing that inform an individual browsing the net what the title of your Enterprise is, or what you are promoting or producing. Therefore, while you are buying a domain identify it is NOT the time to be clever or funny, unless ‘clever’ or ‘humorous’ is what you is perhaps promoting or what is going to assist people finding you. Within the majority of instances, a domain identify must serve a higher function, it must GET YOU FOUND.

We hired SEO Werkz to assist Roseman College build a web based search and social media presence for our new Dental Clinic. They submit often to our social media accounts, and provide common running a blog to spice up our SEO and herald new dental patients. Their group is a useful extension of our small inside advertising department, permitting us to stretch our limited time and finances so we are able to stay aggressive in reaching new sufferers online.

Optimizing your website will help dramatically, but there are right and improper ways to go about it. The following pointers will enhance your page ranking whereas maintaining a very good standing along with your search engines like google and yahoo.

Before beginning your organization, it’s important to consider the method which you’ll use to check your thought. Consider how surveys, focus groups and polls might help you to achieve perception into approaches about what you are promoting thought. Consider channels by means of which you’ll be able to acquire suggestions from those that have used your services or products.

Stelzner’s company was based in 2009 and grew to over 435,000 e-mail subscribers in just some years due to the site’s complete articles, expert interviews, critiques, and total high quality content material, all printed every day. Social Media Examiner also hosts a Social Media success Summit the place greater than 3300 marketers from around the world can be taught on-line as well as Social Media Advertising and marketing World, an in-particular person event that hosts greater than 3000 entrepreneurs. Naturally, all of the content material centers around social media subjects.

Ask your self what market you are in. Is there a need for ‘How To’ content material? If that’s the case video is nice for this. Not solely increase high quality value data on your website but in addition on a youtube channel. You’ll be able to take it a step additional with a podcast too for itunes!

Come to the technique of your SEARCH ENGINE MARKETING firm, it will not be focus on a selected on-line marketing propel as the answer however the engineering factors of bizarre search engine marketing strategies and figuring out the very best seo packages would be the trend for this decade. Obviously strategizing will always be a precious a part of safe infantry on-line advertising.

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WEB OPTIMIZATION & Growing Natural Visitors

Increasing SEOTo attach along with your clients, you’ll must first totally understand them. You might have already got a vague image of your common buyer, but advertising personas require that you simply flesh them out, assigning a reputation, occupation, personal interests, and information on how your product or, on this case, marketing message fits in with their every day lives. Create personas and hold them in thoughts every time you develop a brand new marketing technique or content material in your corporate blog.

I’d recommend that you simply use a tool like BuzzStream to manage the outreach process as a result of it can save you your email templates within their platform and test response charges, and so on. You can too mark whether or not your outreach has been profitable for every of the web sites you reach out to.

This is the metric that’s going to let you realize what sort of revenue your native SEARCH ENGINE MARKETING campaign is accountable for. Rankings alone, just like visitors alone does not sign a successful local SEARCH ENGINE OPTIMISATION campaign, but your conversions will!

This doesn’t suggest that each one of these folks clicked over to your website. In truth, many native searches do not end in an internet site visit. As a substitute the person calls the business or they physically go to the business. Try to be taking a look at this data over time to see if your impressions are rising on a regular and regular basis.

Hiring a good WEB OPTIMIZATION consultant will more than pay for itself. They thrive on staying on high of the newest adjustments in the search engine and their job is that will help you implement a strategy that will allow you to attract customers and develop your enterprise. An SEARCH ENGINE MARKETING skilled will ship an objective assessment of your websites strengths and weak spot. They’ll assist you to develop a method to make enhancements that will lead to better search engine placement.

Notice: Earlier than you begin, please notice that SEO technique falls exterior of the scope of Squarespace help. Given that search engines like google and yahoo have advanced algorithms that power their technology and everyone’s advertising needs are distinctive, we’re unable to supply specific SEARCH ENGINE OPTIMISATION advice to our clients.

Moreover, creating an extended video to your homepage or for YouTube is not going to solely place your company as a artistic thought leader, however may also offer very beneficial advertising publicity. For example, multimedia content often seems on the primary web page of Google search outcomes, which helps to make your small business extra seen (with out having to spend money on expensive SEARCH ENGINE MARKETING or Google AdWords campaigns). Even if your videos will not be visible on the first web page of search outcomes, shoppers will often use YouTube to conduct a search. In reality, YouTube is the second hottest search engine on this planet.

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Is Your Firm Lacking Out On The Largest SEARCH ENGINE MARKETING Pattern Of 2013?

SEO TechnologyOur technology leverages a hybrid of human analysis and software automation to develop advanced SEARCH ENGINE OPTIMISATION intelligence, guiding the hyperlink building efforts.

Most SEARCH ENGINE MARKETING service providers view themselves as being extremely thoughtful and long struggling persons. The overall feeling is that what they cost is in fact too low a value, particularly when you think about the truth that the effect of their work will be felt and left with the web page for many years to come.

Each solution has its pros and cons. I am inclined to say that BloomSearch has extra pros than cons at this point. However to be honest, let’s look at some downsides. As mentioned, BloomSearch does require design and improvement time. If an ecommerce site is already stretched skinny on those sources it may be difficult to prioritize implementation of BloomSearch. Each SEARCH ENGINE OPTIMIZATION platform that I’ve seen has the same subject.

Different in style tools for hreflang annotation verification include the DejanSEO hreflang Validator which is greatest used for checking hreflang utilization on a particular page or Rob Hammond’s WEBSITE POSITIONING crawler, a free software that quickly verifies if all web site pages feature the right hreflang notation.

As a result of overwhelming stress from each day requests for link removals attributable to Google algorithm penalties, I have hard coded our script to apply the nofollow tag to outgoing hyperlinks on our article pages. A giant thank you goes out to Mike at for his help.

b) research reveals that seventy five% of people doing Internet searches will click on the left-hand aspect of the results web page (natural web optimization) and solely 25% will click on on the best-hand (paid search engine marketing) side of the web page.

I have changed our outgoing link structure to nofollow hyperlinks.Moreover, all print versions of these articles have a nofollow, noindex metatag which must be revered by Google and other major search engines like google. However, I nonetheless preserve getting these annoying, self-serving emails. I’m wondering why these individuals preserve threatening us with the Google sledgehammer. Is Google that stupid to not know that our resource box hyperlinks are nofollow? I doubt it.

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10 Steps A Native Business Can Take As we speak To Improve SEO

Increasing SEOThe very best place to start out with improving Search Engine Optimization (SEARCH ENGINE OPTIMISATION) to your website is often with content. The extra pages you will have on your website, the extra opportunities you have to rank for extra key phrases, which suggests more searchers finding you on Google and coming to your website.

SEARCH ENGINE MARKETING is definitely all about content material advertising All the time create useful, related and high-high quality content in a person-friendly language. Use correct keyword targeting, add relevantly and quality outbound links and add as much data as needed to justify your weblog or article. In case your content is just not boring and if a user gets occupied with reading by it, then you will see rise in page views and your probabilities of higher rating will go greater.

Think of a superb title in your image files. Google additionally draws photographs in the calculation of the ranking. Google shows each textual content and images on it is search outcomes web page, drawing on related pictures contained in the post itself, that are linked to the corresponding page. Implement keywords of a selected subject in your file title, instead of use if you have an image of Andre Agassi in New York for example. Do not forget to make use of the alt tag and title tag to your photos, which additionally present higher usability and optimization for your search ranking.

Producing income and being worthwhile are repeatedly cited as the main challenges companies face, however the excellent news is that you don’t have to get more consideration or enhance your advert spend to make issues work. Simply improving your conversion price will make an entire lot of distinction.

A greater user expertise additionally makes it simpler to be reached and complain. If persons are able to contact you and find a option to complain to you have a much decrease likelihood of them going surfing by social media and complaining.

Search engines like google and yahoo are always altering their algorithms to keep SEARCH ENGINE OPTIMIZATION techniques from being abused. What works now can stop working sooner or later, so the best way to make sure a constantly high ranking is to always be updated with the changes search engines like google implement. Joining boards and other communities which have a line within the search engine trade will preserve you knowledgeable.

One of the primary reasons why you may see a boost in rankings is because any hyperlinks that undergo to your underperforming piece of content material will now redirect by means of to your greater-performing content material, adding to the prevailing links it already has and making it extra authoritative in the eyes of Google.

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