Firstly we need to find what SEO or Search Engine Optimisation is and then work out if it relates to your company. search engine optimization is a form of Online Marketing which has the greatest rate of investment for any online marketing carried out presently. It is built on the basis that if you have a site and no one knows about it then what is the point of having a site? search engine optimization makes your site viewable through search engines and therefore significantly increases your traffic and visitors to your site. The utilisation of search engines is the second most commonly used performed action of all internet users and studies have shown that up to 85% of all internet users find sites through search engines.

So search engine optimization is the marketing of your site through search engines, this is achieved through a number of techniques, which a Search Engine Optimisation Company can help you with, are specified below:

On-Page Optimization
This is your content or copy, if you write good content then you will have great success with Search Engine Placement. The ploy is to include your particular keywords that Internet users will put into search engines to come across your product or service. It is not a matter of putting as many keywords in as possible, if you are particular about your keywords and don’t overwhelm your content with them, search engines will pick up on the keywords and rank your site accordingly. Page titles, known as ‘H1’ and ‘H2 tags, are also a major tool to utilise specific keywords so add keywords to the titles of each paragraph. There are a number of other on-page tools but the above are the major points to attract search engines.

Off-Page Optimization
This form of optimization is doing things off site to improve your sites optimisation to improve your sites search engine rankings. It is mostly generating high quality links to your site, targeting high quality. There are over four billion sites, so most of them are sites that have a low Search Engine Placement with the search engine and are for that reason not the quality you are looking to have a link with. Quality links are sites that have a direct relationship to your product or service, when a user types in search engine optimization they expect to find information on search engine optimization not a site that has no significance to search engine optimization. Google compliments sites that make it easier for them to help their users and not to take their users to something unrelated.

Behind-Page Optimization
This is where a SEO Company or a web designer can help you as this optimization is in the code of the site. What is identified as Meta Tags, form the source of the optimisation, in these tags you can insert your page title, page description, keywords and also order the search engines as to which part of the site is searchable and not. There is other coding that can be used including ‘alt’ tags for all your images to incorporate your particular keywords and as I have mentioned ‘H1’ and ‘H2’ tags for your content titles.

These are the 3 techniques used for search engine optimization, but is it right for your company? That depends on your personal Online Marketing strategy, do you want a presence on the net? Will the Internet be a valuable source of income? Some trades such as electricians, plumbers and joiners don’t have a need for these, they rely on directory listings such as the Yellow pages and Thompson local so it is the nature of your business that determines your call for search engine optimization.

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