There is no disagreement that the only way to maximise an Internet firm is to have a Page one Google search engine listing for the most used keywords that are appropriate to the product or service being promoted. There are well used and proven techniques adopted by the Online Marketing community, supported by Google’s own advice, that will lead to better Search Engine Placement and logic would dictate that an eventual page 1 position will be inevitable. Or possibly not.

An skilled and honest Website Optimization Company will confirm to you that it is not always the case and the reasons for lower than expected Search Engine Placement are not always simple to spot or indeed sort out.

The basic ideology of Online Marketing are well known (although not necessarily well practiced) in that there are several on page and off page criteria that the Google robots are programmed to respond to; but if it were simply as easy as that then a hard working website optimization company would simply have to follow the received wisdom as far as page creation and keyword positioning was concerned, and voila, all clients could expect their website to be on Page one.

Where this falls down is that although the website creation and off-page content will take only you so far (there is no hesitation that, as a minimum a successful website should be completely optimized in this respect); it is the organic growth of the site that makes certain the progression of the site through the Google pages towards the sought after page 1 listing.

Organic development depends on a number of criteria, first of all, understanding buyer behaviour and there the most effective keywords used when potential clients are searching for your product or service. Secondly, generating content that accurately and effectively supports that keyword, thirdly offering that content throughout the Internet via the most efficient delivery means (whether that be a third party content site or directly onto sites and blogs rated highly by Google).

The fourth and arguably the most vital criteria is that the quality and delivery of that content, is better than your competitors particularly if you are a Website Optimization Company seeking to market your services for example, where arguably the competition for the Page 1 status should be the most fierce.

How though, do you ensure that the content is 100% effective? It has to be pertinent, unique and of value to a particular site and also it has to be delivered in enough quantity for it to make a difference amongst the millions of Gigabytes of content available on the web.

Google however plays is cards close to its chest. There are a number of questions that I have yet to see any definite answers to, for example, what level of activity and content generation earns a place on Page one and what definition of quality does Google apply to it algorithms.

The reality of course is that it is a changing question and the answers rely on the quality and activity of the competition – which is hard to measure.

Tags: Marketing, online marketing, Search Engine Optimization, seo, web site marketing