- ISBN13: 9780596515089
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Product Description
Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you’re to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Website Optimization: Speed, Search Engine & Conversion Rate Secrets
Tags: Conversion, engine, optimization, Rate, search, Secrets, Speed, website
5 Responses to “Website Optimization: Speed, Search Engine & Conversion Rate Secrets”
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February 21st, 2010 at 9:12 pm
Outstanding and definitive–sufficiently inspiring to get me to do a long-postponed optimization of my website. I love the way the author mixes quantified tidbits about reader behavior with practical marketing strategies. Must read if you do any of your own website optimization, or if you employ anyone to do it for you.
Rating: 5 / 5
February 21st, 2010 at 9:51 pm
Andrew King’s book is a must for real estate agents. How many of you have websites that don’t pay? How many of you have websites that appear on page nineteen of a local search? Well King has the answer. Sit down. Get a cup of coffee and start reading. Oh, yes, you do have to buy it first. What a book!!!
Rating: 5 / 5
February 21st, 2010 at 10:46 pm
I think this is one of the most helpful books one website optimization I have ever seen. The case study was a great example that could be applied to any website.
That being said different chapters in this book are written by different people and it shows. I feel that the last few chapters could be in a completely different book.
But if you are interested in website optimization this book is worth it just for the first three chapters.
Rating: 5 / 5
February 22nd, 2010 at 1:29 am
Excellent book. I am an attorney turned software developer, and I hate all the “secret method” sales for website optimization info on the web right now. This was the book I had been waiting for. A legitimate treatise that explained how things worked in depth and helped you understand the theory behind SEO. It was also helpful to understand how web standards development and SEO are separate but interconnected. Great book!
Rating: 5 / 5
February 22nd, 2010 at 3:57 am
All in all I would say this book was excellent and as advertised. I like that it addresses SEO, SEM etc. as well a making your pages perform better, but the two do not make ideal bedfellows. Part 1 of this book is very business focused, and I think all engineers should know something about business, but at some stages it almost becomes a walk-thru on using Google AdSense.
Don’t get me wrong, that is useful information, but if you are going to be turning your web page, I would hope you could work out how to use a GUI.
I suspect some of the details in this book will have a limited shelf life i.e. as new versions of browsers come on-stream some of the specifics will not be as relevant, but good principals for optimization are good principals. If JavaScript ever goes multi-threaded it may poke a hole in this book, but that would make us all very happy.
I particularly enjoyed the section on measuring the performance on your site, I have used tools like firebug, but was unfamiliar with the difference between how firefox handles CSS download/processing compared to IE and I realize that makes all my testing slightly jaundiced.
In my mind this is two very good books, with different audiences in mind, in one volume. If you considered from Dusk Till Dawn to be a logical flow for a movie, you will feel the same for this book
Anyone who is serious about building web apps should review this books.
Rating: 4 / 5