It is important that the relationship that you have with your Website Optimization Company is a good one as the process of Online Marketing via optimization soaks up a large amount of manpower and effort at the start of the process that you will need to finance. Unlike pay per click marketing, search engine optimization is a stable process involving gaining the trust of the search engines and making them content that your website does actually give what it is supposed to deliver. This trust is built up progressively via a few different methods but due to the initial work involved you will need to prepare yourself for an upfront bill that will not show any results for at least a month or so. That said, once the optimization does get going, the costs of maintaining the page one positions should be a heck of a lot more cost effective than similar sales results gained by a pay per click campaign.

In the first stage of the process the best keywords for your products or services are selected, these are assessed based on actual customer searches, not simply the ones that you think will be the most relevant, often the two sets are quite different. Once these have been recognised they then need to be incorporated into your website both in the text visible to your customers and in the behind page coding used by the search engines to firstly ascertain what your site claims to be about and then how to give that site a Search Engine Placement rating.

At that point more than one search engine optimization company would confirm that the actual “optimization” process has been completed. To a certain degree this is true, but from a business point of view the actions carried out up to this point will have very little effect on the sales that the business achieves through its website unless it is a very niche market. For the majority of businesses there is still quite a reasonable amount of work needed in order to impact on their sales and this takes the form of online PR. It is the most time consuming job but it is also the one that will ensure that you will achieve page 1 listings and stay there. It is not a one off process to promote the website to that degree but it is absolutely the case that a considerable amount of the effort is required at the start of the process, then afterwards a simple maintenance level will keep your site in a suitable position.

This form of online marketing strategy should be charged for in two stages, an initial monthly amount for, say the first two months and connected to your budget. The second stage would be the ongoing maintenance fee, used to hold the status quo and make sure that the business continues to receive the high level of enquiries or sales generated by page one Search Engine Placement positioning. As discussed before, although this process in not a cheap solution it is a better long term strategy that the pay per clicks and unquestionably works out a more cost effective Online Marketing strategy than that in the long run especially considering the increased numbers of hits that organic positioning delivers.

Tags: Marketing, online marketing, Search Engine Optimization, seo, web site marketing