Kitty Gunderson asked:


Hi, I was wondering if you do any marketing research online? If you do I’m pretty certain you have heard about Brad Callen’s keyword research tool which is also a keyword generation tool, called Keyword Elite. If you have never heard of this keyword research tool then you are probably wondering what all the fuss is all about.

With this is mind I am going to tell you just a little bit about some of the new features that this keyword research tool has added to the latest update of Keyword Elite. I am also going to include some general information regarding what and why Keyword Elite is a powerful keyword research tool!

For starters, as if this keyword research tool was not already extremely powerful enough, the Keyword Elite team continues to add more keyword research tools to it, which you get for free because this software comes with Lifetime Updates. Anyway, here is a brief list of what this keyword research tool, Keyword elite, can do for you and your online marketing business:

1. When using the Keyword Elite, a keyword research tool you can easily generate keyword lists of over 10,000 keywords in a matter of minutes.

2. This keyword research tool allows you to find extremely profitable, high-paying Adsense keywords.

3. This keyword research tool, Keyword Elite, will Analize your Pay Per Click competition to find exactly which keywords are making the them the most money, and which ones are losing them most money. Kind of handy and time saving!

4. With the use of this keyword research tool, Keyword Elite you can look at how competitive your market is in terms of the organic search engine listings, as well as Pay Per Click listings. Excellent for use with article marketing.

5. The Keyword Elite research tool comes with Lifetime Upgrades! Which means you continue to get updates for your software and it is never outdated.

* Plus there are way too many useful tools than I can ever list here, and I keep hearing about more new ways being discovered every day.

What caught my eye was the several demonstration videos at the Keyword Elite website which shows you exactly what this keyword research tool can do for you, I highly recommend that you take a few minutes away from whatever you are doing right now, and go watch these videos. These keyword research tool videos will blow you away! Why, because I never expected to see what I saw and I cannot even come close to explaining what Keyword Elite does in action. If you do any online marketing this kind of information is priceless.

I personally guarantee you’ve NEVER seen anything quite like this keyword research tool before!

Okay then, lets wrap this up. With this keyword research tool you generate a keyword list instantly. Find extremely profitable Adsense Keywords. Analyze your Pay Per Click Competition using Keyword Elite, and you get to Spy on your competition! Best of all, this keyword research tool, Keyword Elite, has lifetime upgrades, unreal!

Alex asked:


Why is keyword research important in online marketing?

* You need to learn what your competitors are doing

* Find the exact keyword phrases you need

* Keyword research even helps you determine who exactly is your target audience

* Lets you optimize you PPC Campaigns by targeting the most important keywords in your niche

How Do You Determine Which Keywords You Need?

First you need to research your competition. Keyword research tools scan the competitor`s websites to see what keywords they target and shortly delivers them to you. Spend more time on keywords that are targeted, not the general keyword phrases, targeting the most searched keywords right from the start is just like digging your own grave. Over time you`ll already know what keywords you need to target (your audience) )in order to get the best results.

Keyword research is a key part of any marketing campaign. All the \’Big Guys\’ do keyword research. That is why keyword research tools have been developed. The majority of these keyword research tools are developed by top marketers and SEO Experts, there is no way you can go wrong using them. Wordtracker is one of the most advanced keyword service ever released, SEO Elite, Keyword Elite, and Micro Niche Finder are other keyword research tools on top of the list.

Knowing exactly what your competition is doing, why they are successful and how do they go about it to become successful is what you are really looking for when starting your online business. There is not a better way to do so, except by using keyword suggestion and analysis tools.

You\’ve done your keyword research, targeted the exact keywords that your competitors use to gain success, now what? Build a list with those keywords, always build lists.

Where Do You Place those keywords? (One of the most problematic questions, yet answered completely here).

* Off-Site Anchor Text Links – Anchor text Links usually give your visitors useful information about the content of your page.

You can use anchor text links just about anywhere you want and have the permission, such as article directories, press releases, blog comments, link sharing, sidebar link exchanges with related websites

* Inside the pages of your site

* Keyword density is an important issue. Use your keywords at least 5 times inside a 500 word article.

Other Places To Use Your Keywords:

* Title Tags

* Header Tags

* Blog posts

* Site Navigational Areas

* Alt Tags in pictures and links

* In the Meta tags title

* Blog comments (do not spam blogs)

Why is keyword research always an ongoing process?

Trends always change, people always look for new services, products and content sites.

Summary

* Use Keyword Research Tools to get the best out of your website. Always \’spy\’ on your competition and never miss something out. Realize that you are competing with webmasters that are optimizing they keywords for the past ten years or more since search engines like Google have been launched.

* Take your time, keyword optimization can really save you time and important sums of money and it can be done all alone using keyword suggestion tools.

For a list of the top keyword research tools please visit my review page: Keyword Research Tools

Cory Threlfall asked:


nefits of finding the best free keyword research tools online today are plentiful for you. With so many popping up online you often ask yourself which one is worth using for my basic keyword research needs.

Well in this article I’m going to give you some great links to what I think are the best free keyword research tools on the web to help you with your keyword analysis. They’ll give you some great stats to work with and hopefully do the job you were hoping for.

There’s just one thing I want to mention about these free keyword research tools below and that is they only give you the amount of searches for that given keyword phrase. What they don’t give you is your competition for those given keyword phrases.

But what we’re really trying to do here is find out if there’s a market for your interests and passions before you start building and marketing your website.

So with that said here are the free keyword research tools I think are the best for you to get started with and are very easy to use.

Lets start with the first one.

1) Wordtracker

With this free keyword research tool all you need to do is enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Go to: http://freekeywords.wordtracker.com

2) Google Adwords

This keyword research tool I think is by far the best because it allows you to enter keywords for analysis or a website URL(Hint: Great for analysising your competitors sites).

Go to: https://adwords.google.com/select/KeywordToolExternal

3) SEO Book

SEO Books keyword research tool is powered by Wordtracker’s API, plus it cross references Google and Yahoo search results to give you a detailed view of your keyword analysis.

Go to: http://tools.seobook.com/keyword-tools/seobook/

4) NicheBot Classic

With NicheBot Classic which also uses Wordtracker’s API allows you to insert your keyword and will give you the TOP 50 keywords and there daily search count and competing pages in Google, MSN and Yahoo.

Go to: http://www.nichebotclassic.com

5) Good Keywords

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration, no payments and no nag screens.

Go to: http://www.goodkeywords.com

So there you have it, 5 of the TOP free keyword research tools available to you on the web for free to get you started with your keyword research.

There are of course paid services and software that give you more detailed keyword analysis but if you don’t have the money to spend these are a great starting point for you.

It all starts here with your keyword research because what’s the point of starting a website or paid advertising campaign without this valuable information in your hands.

I hope this list of free keyword research tools helps you and the best of luck with your websites and advertising campaigns.

Kingsley Modozie asked:


How to do keyword research

If you are into article marketing, blogging, SEO, PPC advertising or other forms of internet marketing with the sole purpose of driving unlimited traffic to your website you can’t succeed without doing a thorough keyword research. One of the important of keyword research is that with a proper keyword your site would be crawled by search engines and in return you receive tons of traffic from them

How to do keyword research

Step 1

The first step to take before you do your keyword research is to come up with a niche. You need a niche to perform a keyword research. Once you have selected the niche of your choice, you can then proceed to the next step.

Step 2

After you have come up with a niche you should get a keyword research tool. Getting a paid keyword tool will give you value for your money. With a keyword research tool, you will be able to find what people are searching for in that niche of yours.

Step 3

You can either buy a keyword research tool or you can use a free one. But be aware that you will be able to get better results with a paid tool. If your option is to use a free keyword research tool, then you can go for Google AdWords suggestion tool but if you want to get value for your search, you can as well get keyword elite.

The benefits of getting a paid tool are:

-    you will be able to analyze your competitors campaign

-    you will be able to find hot keywords with less competition

-    you will find long tail keywords etc

Step 4

After you have bought a keyword research tool, type the word of your niche and search. After some minutes you would find the keyword pertaining to the niche of your choice. Copy the keyword and paste it into notepad. In order to analyze competition, you can search them at google in quotes. Keywords that return less than 100,000 results are easier to rank for at the first page of google. Also consider including long tail keywords to the niche of your choice.

In order to begin you keyword research you should get micro niche finder. It is one of the best tools which you can use to uncover hidden hot niches.

Micro Niche Finder is one of the best keyword research tool you can use to tap into hot niches with less competition. It is a tool every internet marketer should have. You can find more about it by visiting http://modospot.com/review/micronichefinder.html

Kingsley Modozie asked:


At the end of article you would have learned the techniques and strategies for getting the best keywords in less time. Assuming you are into article marketing or even PPC, then I guess you will need to perform plenty of keyword research. There is need for you to do a thorough and prolonged keyword research in order to evaluate the campaign of your competitors, creating a number of keywords for the niche of your choice and discovering new niches or even the product of your choice.

As someone who is into these, I must tell you that keyword research takes a lot of time and it can even take up to a month or more to get the required keyword for your internet business, niche or campaign. But if you use a keyword research tool, you are assured of getting your result in a fast manner and most importantly you will get the targeted and less competitive in the niche of your choice.

All over the internet, there are varieties of keyword research tool, some of them are AdWord Analyzer, Wordtracker, Keyword Elite, Micro Niche Finder or even HitTail, etc. But the question here is: are they worth your hard earned money? Investing your money into some keyword research can be a waste of money and time.

As for me, one of the best keyword research tools I recommend is micro niche finder. I find it handy, easy and the results I get leads to profitable niches. This is due to it has varieties of features and functions which other keyword research tools don’t have.

Are you into article marketing, Pay Per Click advertising, AdSense or SEO or even affiliate marketing, you need this software in order to skyrocket your earning. It will be able to evaluate your competitors PPC campaign, create a big list of profitable keywords quick and it will even save you time, so you won’t invest all of your time doing manual keyword research. You just type the keyword of your choice and it will return thousands of similar keyword, both long and short tail keywords.

If you are into internet marketing and you haven’t got this tool yet, then now is the time you should get it in order to fill the gap where you are not doing well.

Keyword Research Techniques and Strategies

Assuming you are into marketing a niche about an acne product. Let’s say you want perform a search using the keyword “cure acne”. Most people will just plug in the keyword “cure acne” in the search box for the keyword stuffing. As someone who is very experienced in this, the best way to get the top keywords out of this is to simply plug in the keyword “acne” in the search box. It will return similar keywords that pertains to acne both relevant and irrelevant ones. You should keep a pen and paper by your side for this. Glance through the result of the acne and select the words that pertain to curing acne like cure acne, treat acne, stop acne, fight acne, acne remedy, acne relieve, deal with acne, overcome acne and acne help etc. These keywords listed above are the keywords for solving a problem, avoid keywords like symptoms of acne, causes of acne etc. Though they are useful, as you are marketing a product about the remedy of a disease it is better to be more targeted here. Still plug the keywords I listed above.

If you continue plugging the keywords and searching them you will end up getting long tail keywords with little competition. You should get Micro Niche Finder, it is the best keyword for uncovering this little and hot niches.

Micro Niche Finder is one of the best keyword research tool you can use to tap into hot niches with less competition. It is a tool every internet marketer should have. You can find more about it by visiting http://modospot.com/review/micronichefinder.html

Jeremy Biberdorf asked:


One of the biggest mistakes a website can make is to ignore keyword research.  It is doesn’t matter how great your website is or how low your prices are, if nobody can find it.  For people to be able to find your website, you need to get your website to show up in search engine queries related to your niche.  If you don’t take the time to figure out what keywords people are using to find your products or services, all you can do is blindly guess which keywords to use.  You’ll probably be able to guess some good keywords, but there are likely hundreds of other keywords that you haven’t even considered.  Some of your choices may not even be worth targeting.

Not Everyone Searches Like You

Too many people assume that they know exactly which phrases people will use when searching for their products or services.  To you it may make sense for most people to just type in your exact product name.  Not everyone thinks and behaves the same way as you do though.  Here are some ways that their searches could vary:

-They may throw in an extra descriptive word. 

-They may use a synonym for your product

-They might type a whole sentence or just a 2 word phrase.

-They might use regional spelling or terminology.

These are just some examples or search variations.  Some other people might not even know what your product is called.  Some people may search for a very broad phrase, while others search for something very precise.  You just don’t know really know what people are searching for unless you do some research.

How Good Keywords Will Help Your Website

Choosing the best keywords can have a substantial impact on your bottom line.  Good keywords can improve your traffic volume, total sales and conversion rates.

By doing keyword research you can get a good idea of which keywords get the most search volume.  This ensures that you are targeting keywords that enough people are searching for, instead of wasting resources on keywords that don’t get enough searches.  Advanced keyword research will also help identify which keywords have less competition.  These keywords would be easier to get rankings and traffic from.

If you increase your traffic volume, your overall sales are bound to improve, especially if you are targeting quality, relevant keywords.

When you do keyword research you will be able to identify which keywords are most relevant to your niche.  Targeting highly relevant keywords improves the quality of traffic on your website.  These people are much more likely to buy your products or services.

What If You Ignore Keyword Research

Ignoring keyword research is a little like opening up a store but not bothering to put a sign out front.  That sign tells your potential customers what your store offers.  If those people don’t know what your store specializes in, they may very well walk right by your store without going in.  Not putting a ’sign’ on your website is even worse.  Instead of getting a lot of street traffic that might walk into your store, your store is now in a back alley with a sign written in Swahili.

If you don’t do proper keyword research, you either won’t get much traffic or that traffic will be low quality.  Usually it will be a combination of both.  As a result your sales and profits will suffer.  The people looking for your products may never find your website.  Essentially you would be wasting the potential of your website.  If you want your website to succeed, keyword research is a must!

Ken Lyons asked:


There’s little debate among search marketing experts that Keyword Research is a vital part of achieving success with pay-per-click and search engine optimization.

So What is Keyword Research Exactly?

In a nutshell, Keyword Research is the process of discovering and optimizing for the specific keywords and search queries that people are typing into search engines. By performing Keyword Research effectively, you will continuously discover quality and action-producing keyword opportunities, thereby establishing a big advantage over your competition.

What are the Steps Involved in Keyword Research?

Keyword research can be a complex process, and there are right ways to conduct your keyword research and wrong ways to go about it. But the good news is with patience and practice, anyone can master this technique to achieve search marketing success and growing profits for your business.

Wrong Ways to Conduct Keyword Research

Traditional Keyword Research methods are flawed. Some of the most popular methods for performing Keyword Research are to use:

Brainstorming sessions – sit around and think up keyword your customers might use to find you.

Third party keyword tools – choose from one of the host of free keyword tools across the Internet.

The trouble with these approaches is they’re inherently flawed. With brainstorming, you’re using guesstimates to assume which keyword people will search on to find your site, with no real data to back up your assertions. With free keyword tools, they generate static lists of keywords, which are based on estimated searches (not actual searches); are free to are public, so everyone in the world has access to them (no competitive advantage); and are not relevant to your specific website and your specific visitors.

So how do you do Keyword Research the right way?

Best Method for Conducting Keyword Research.

To ensure your search marketing efforts will prosper, you need to make sure your Keyword Research is done correctly. This means you need to get your data from your own website, through your own historical visitor data files. This way you’re guaranteeing your Keyword Research is:

Relevant – the keywords people used to find your particular website are right in your server logs and are related to what your website has to offer.

Competitive – your server logs are private, so unlike free third party keyword tools, nobody else has access to them. This gives you a distinct advantage over your competitors.

Fresh – people are finding your site everyday through search queries on the Internet. All this data is collected by your server logs,giving you a steady stream of new keyword opportunities each day.

Once you discover your new keywords through Keyword Research, you need to author highly-focused content on your website for them. By doing this, you’re ensuring your site content is of superior relevance to your audience and you’ll be rewarded by the search engines with higher rankings in the SERPs and more visitor conversions.

David Fishman asked:


As you will see all over the internet and on many forums, keyword research is very important if you want your site to rank well and be successful. Keyword research is the key to identifying the needs of your prospects. Keyword research is the first task in optimizing your web site and pay-per-click campaign. One of the best places to perform keyword research is the search engines themselves.

Two of the best-known keyword research tools are Word tracker and Overture. Well, there are many tools on the internet that record the phrases that people are typing and these tools are available online. The best tools to use for keyword research is paid for tools, the free tools just don’t have the features. Using free keyword tools are for those marketers that are just starting out and playing around with internet marketing. Use keyword tools that you pay for or the free keyword tool good keywords to do the keyword research.

Tools like word tracker will help you to find that how many times keywords have been searched and how much competition there is for that particular keyword phrases.

When choosing the keywords and keyword phrases you need to have tools that can help identifying the words you will need. Once you find the keywords you are going to target you need to start using these keywords on your pages and on your links that point back to your site.

To maximize the profitability of your online venture, it has become a must that you should concentrate on a particular niche. A niche is a specialized segment of the market that is often overlooked. Determining a niche should be the first step of a sound business plan. Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword research. Advertiser is paying – the higher the cost per click the more lucrative that particular niche is likely to be. This will tell you if people are buying and whether the niche is likely to be profitable.

Try not to choose keywords that all the other sites are using, find keywords that are searched on in a limited fashion this way you will establish a niche. So, finding the right words are important. When doing keyword research make sure you keep a record of the keywords that you researched and those words that have less competition and high searches. Domain names by themselves are no longer the most valuable location on the internet keywords are. Thus choosing the keywords is of the utmost importance. It has been said again and again, you need to have content that is keyword rich on your site to help with the search engine rankings. Keywords are the search words that people use when searching for information on the internet.

The first thing you need to do before you start your keyword research is to choose the words you would like to research on. How do you identify the keyword? The first step is to understand what the theme of your site is going to be. If your site is about cars then all of your keywords should revolve around cars. Research these keywords and find out how many times they have searched on, what is the competition like of these words is there a high demand of people looking for the particular keyword.

Leon asked:


If you have some experience in using Google Adwords, you know that the KEY to Adwords success is finding and using the right keywords. But question is how do you find the right keywords? The answer is with Adwords Keyword Research Tool.

One very popular Adwords Keyword Research Tool I came across is Keyword Elite, but at first I wasn’t impressed with this tool because I had been using Wordtracker as my keyword research tool. The main reason I use keyword research tool is to find long-tail keywords, it saves me a lot of time compared to if I do it manually.

Both Wordtracker and Keyword Elite are very useful in generating long-tail keywords. But what made me interested to take a closer look at Keyword Elite is its ability to spy on the keywords used by your Adwords competitors. This feature is very interesting but there is much more.

In fact, Keyword Elite consists of 5 components or “project types” as they call them. Each project has its own function. The 5 Projects are:

1. Create a keyword list.

2. Analyze pay per click listings.

3. Select a keyword list.

4. Analyze keyword competition.

5. Spy on AdWords Competition.

Project 1 is creating a keyword list. There are many adwords keyword research tools available in the market that can help you develop a keyword list. What Keyword Elite does is combining all the results from these tools (such as Overture, Google suggestion tool, Yahoo!, Ask and Meta Tags) and put them into one alphabetized spreadsheet. And if you have subscriptions for Wordtracker and KeywordDiscovery, you can add and combine the results as well.

You can do all these manually but it will take up a lot of your time as you need to use each tool individually. With Keyword Elite, you just enter your seed keyword, select the search engines you want to get results from and hit the OK button. You can select how many results to return anywhere from 100 to 10,000 keywords. It’s a real time saver as you can develop hundreds or even thousands of keywords in just few minutes. After playing around with project 1 for a while, I began to realize why it’s the top adwords keyword research tool.

Project 2 will show you some interesting data. It lets you see ads and keywords that are currently being used by your competitors. You can see the actual URLs, what ads are being run, the rankings, bid amount, and other important statistics. You use this information to spy and learn from your competitors. Pick out the top 10 competitors, study their rankings, write better ads and out-bid them. You can do all these manually but it probably takes several days. With Keyword Elite, all this information is available in just few minutes. Again, it’s a real time saver.

Project 3 gives you the ability to generate your keyword list from from existing Keyword Elite’s database. If your niche subject already has a keyword list developed, you will have your list generated in a flash, just enter the key term and half of your keyword research is done. It’s as simple as that.

Project 4 gives you another way to spy on the competition. Here you put in the keyword you want to analyze and request Keyword Elite to show all the sites that are advertising for the keyword. You can request up to 100 sites but normally I just request for the top 10 sites. It will provide information such as PageRank, number of words, keyword density, etc. You can use the information to analyze why these sites are at the top, what are the things they’ve done right to achieve top spot and optimize your own website to achieve the same result. So far I haven’t seen any adwords keyword research tool that can provide such in-depth information.

Project 5 will help any Adwords advertisers to become successful. As mentioned the key to Google Adwords success is to bid on the profitable keywords. BUT problem is… how do you know what keywords are profitable? Here you can request Keyword Elite to run a report that shows you the number of days a particular keyword has been bid on. The longer that keyword is being bid on means it’s more profitable. You can run the report for days, weeks or whenever you want to see if that keyword is still being bid on.

Conclusion:

Without a doubt Keyword Elite is the top Keyword Research Tool for Adwords advertisers. It’s a very powerful software tool that goes beyond keyword research and identifying of long-tail keywords, it also allows users to spy on their competitors and perform in-depth competitive analysis. Most of the tasks described can be done manually BUT doing so will take up a lot of your time. With KE you will save a lot of time in research and analysis, it gives you more time to focus on other more important business activities. If you are serious about making money using Google Adwords, I highly recommend you to invest on this keyword research tool.

Check out more information on Keyword Elite – the top Adwords Keyword Research Tool – here .

Jerret Turner asked:


If you want to rank well in search engines, then you absolutely must understand how to do market research and build your keyword lists. Why? Because keyword research determines your market’s profitability and competition.

If you skip this stage, you could wind up doing a lot of work following dead ends. There are some markets that just are not worth pursuing. You don’t want to end up chasing a market that isn’t profitable.

You need to decide what the market is looking for and bring yourself to the market. Many small business owners do just the opposite. They come up with a product or service they think the market needs and then try to go after and convince the market of their product value.

There are plenty of markets available that will suit your tastes. Once you find the market that you want to reach, then you will build your keyword or key phrase lists.

In this article, I assume that you already have a target market in mind. Therefore, I will give you a high level overview on how to do proper keyword research. I’ll start with the benefits of keyword research.

The Benefits of Keyword Research

What are the benefits of doing proper keyword research? Listed are four benefits of the power of keyword research:

1. It drives traffic to your site; just by simply using the words your target audience uses in their searches.

2. It helps you write more effective copy (sales copy) for your website; knowing what terms to incorporate into your copy helps your target audiences identify with your side immediately.

3. It helps with content development; it helps you create content that your target audience needs and avoids wasting your time on irrelevant topics.

4. It helps you understand your target audience better: you will know how and what your target audience is searching for.

5. It helps you measure the size of your market: just by determining the number of searches, you can target huge pools of untapped potential and avoid many pits.

6. It helps you to develop and diversify revenue streams: by using keyword research that exposes and employs popular keywords, you can be inspired to innovate and create new product and service ideas.

7. The bottom line: the results of keyword research are that your website copy, business strategies, and online marketing will be successful a great majority of the time.

Keyword research is the foundation to proper linking. Why is this important? Sometimes we assume we know what our audience is searching for. This is a common mistake many professionals make. They assume that since they are an authority on a topic they should know what their audience is searching for.

The only correct way to know what your audience is searching for is to do proper keyword research. What you think your audience needs or is looking for may be completely incorrect. I can guarantee that you will be surprised by the keywords your audience searches on to find your topic.

95% of websites are caught in the trap of bad keyword selection. High correlations of the keywords you use on your website and the words your target audience uses in their searches actually moves the website toward the audience and attracts many more targeted visitors.

Keyword links + keyword content on your site + keyword searches = solid search engine traffic.

Building Your Keyword Lists

Step One: Understand Your Target Audience

To start an effective keyword list, consider your potential customers’ motivations and intentions.

What kind of questions will they ask? What are they trying to accomplish? What problems do they need solutions to?

Step Two. You Must Understand the Types of Buyers and Your Target Audience

There are two types of buyers. The first type of buyer is the logical buyer. They will normally ask “how” and “what” questions when considering purchases.

However, 70% of all buyers are emotional buyers. These types of buyers are normally more spontaneous and concerned with the user experience and end results when considering a purchase. They asked the typical question, what’s in it for me?

Step Three. Think Like Your Target Audience

Remember, most of your buyers are emotional buyers. So, use the emotional slant to convince this type of buyer. Use emotional keyword anchors in your text. For example, if you had a website about running shoes, an emotional buyer is interested in the “best” running shoe or the “healthiest” running regime. They wouldn’t necessarily want to know the benefits of running shoes. They want to know what’s in it for them.

Step Four. Think Broad and Wide for Your Target Audience

Start with a broad list of keywords around your topic. Make sure they are specific enough to fit your target audience. Include terms that match closely with your visitors’ intent in relation to what you sell.

Note: traffic costs money! Think about quality not quantity. Your conversion rate is the most important factor. You don’t just want traffic, you want converting traffic!

Step Five. Prioritize Your Keywords Based on Conversion

If you don’t have conversion data, you’ll have to make your best guess as to which search terms you think will convert the best.

Consider these points:

1. Make your product or services’ intention clear. Don’t hide what you’re trying to sell.

2. If your keyword phrase is “blue high top basketball shoes”, make sure a visitor can buy “blue high top basketball shoes” on your site. Better yet, make sure you link to a page about those shoes.

3. Consider your ability to present value. How does your product present value?

4. Consider the amount of traffic you will generate using your keywords. If you’re using a cheap hosting provider, you may want to switch to something that can handle higher traffic counts. It’s frustrating to have a website go down because you can’t handle the traffic. This is something that you have complete control over. Make sure you don’t ruin your first impression by having a website crashes more often than not.

5. Consider the probability of conversion. If you are highly niched and know precisely what keywords or keyword phrases your target audience searches for, then use your highly niched keywords.

If you don’t know what the probability of your conversions will be, then you need to track this metric. There are several analytical tools that you can use to track this information. Don’t skimp. Make sure you know this information.

Keyword Research is the Most Important Step

The most important step you can take in marketing your website is keyword research. You not only need to know the keywords you want to get ranked for but also which keywords are converting the best for your website.

It makes no sense to drive a large amount of traffic to your site and not be able to stay in business because the conversions just aren’t there.

So, focus on quality NOT quantity. Start with your best keyword/phrase and begin your linking campaigns. Move down your keyword list, each time promoting and linking with the next keyword phrase.

In time, your site will not only move up in search rankings but move up based on the keywords that YOU chose. Don’t fall for the myth that more traffic you get the better.

Take control of your traffic and get ranked well for the keywords and phrases that are most profitable your business.