May 26, 2010

Product Description

SEO–short for Search Engine Optimization–is the art, craft, and science of driving web traffic to web sites.

Web traffic is food, drink, and oxygen–in short, life itself–to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You’ll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.

The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you’ll find topics that cover that range, so you can use SEO to your benefit. Those topics include:

  • Understanding how to best organize your web pages and websites.
  • Understanding technologic and business tools available that you can use to achieve your SEO goals.
  • Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.)
  • Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).

When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic–and bring life to your business.

Search Engine Optimization: Building Traffic and Making Money with SEO


January 6, 2010

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December 9, 2008

Six and a half years ago (which is ages, in Internet years), Robin Nobles, Eric Ward, and John Alexander compiled a legendary list of 131 legitimate link building strategies. Four years later, Aaron Wall and Andy Hagans published 101 link building tips to market your website, which was inspired by the other article. Considering the furiously changing face of search engine marketing and with 2009 already ahead of us, I thought it was time to evaluate both lists and create an updated collection of link building strategies.

7 Internal link building strategies

10 Easy link building starters

12 Old school link building techniques

12 Places to submit your URL to

12 Ways to make people write about you

12 Common business tactics

4 Important considerations

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