Product Description
REVISED AND EXPANDED 2010 EDITION Top search engine optimization techniques for getting your website highly ranked in Google, Bing, Yahoo and other search engines. It’s time for all the confusion to end and everyone should have access to the same information and methodologies behind search engine optimization. SEO isn’t rocket science, it is mostly best practices and a little common sense thrown in. If you want to get the upper hand and gain better traffic and high search engine ranking then I encourage you to read the book. You have nothing to lose, and everything to gain. The Confidential SEO Secrets book contains proven methods for driving more search engine traffic. I have been using the same SEO techniques for nearly sixteen years, my book gives you the same exact information. My SEO book is not a collection of theories, guesses, useless SEO tips or tools, it contains actual illustrated methods, tips and techniques that I use every single day. They work for me and they will work for you. “Knows his stuff. I’ve had advice from the author and he knows what he’s talking about and HOW to explain it. Great book.” ~ S.W. Shanks “Solid Information. Worthwhile reading. I have been involved with search engine optimization for several years, and do a great job at promoting my sites. I can say with confidence that this book is a good one.” ~ Kevin P. Ellens

Confidential SEO Secrets: Search Engine Optimization Techniques

Search Engine Optimization is a process which provides improved, preferential positioning in major search engines and directories, including Google, Yahoo, and MSN. Many companies feel that to get onto page one is next to impossible and that search engine optimization is a mystery. Search Engine Optimization is something that everyone talks about but few people really understand. Search engine optimization is just a matter of understanding what search engines look for when they visit your site. Organic or Natural Search Engine OptimizationOrganic or natural search engine optimization is the process of a comprehensive analysis of keywords and phrases and the implementation of ethical programming techniques for optimal natural (non-sponsored) placement in search engine results. The option of adWords is very good to a certain point and in general the Search Engine Optimization is the tool that gives the ROI for a long time for each website.

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site?s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page?s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, ?black hat? SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don?t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site?s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week?s time.

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

This is going to be an interesting discussion for sure – Anything concerned with Black Hat techniques often gives rise to a lot of curiosity in people. How ‘Black’ are they? Are they really illegal? Do you really get penalized for Black Hat techniques? These are popular questions raging in the minds of people when they hear first about Black Hat techniques.

Webmasters and marketers on their part have lived up to the popularity of this subject and have posted a lot of content for this topic. Surprise of all surprises – There could be many times when you can get away with Black Hat techniques.

We spoke to about 100 Internet Marketers. 60 of them told us that they employ one or the other Black Hat technique. Surprisingly, only 5 of them told us that they got their site banned by search engines.

Curious enough! Let’s start learning some Black Hat Techniques

Hidden Content – This indeed has to be the king of Black Hat techniques, and no surprises, a lot of webmasters use this method to spike up the traffic to their pages and of course, the search engine visibility too.

Normally, the purpose with which webmasters insert content in their code is to ensure they are visible to end-users or visitors. Now, this is in normal run, but in Black Hat techniques, the content is placed in the code in such a manner that it doesn’t appear to the users.

But, as the content is placed in the code, it does get indexed by the spiders of the search engines. This happens because the Comment tag has a syntax, which supports useful content to be inserted.

A comment tag will look somewhat like this – <! – Comment Tag ->

If you wish to use this correctly, the syntax would be <!- Main Content->

And here is how you would use it as a Black Hat technique

<!- Keyword 1, Keyword 2, Keyword 3 and so on ->

In doing so, what you do is you stuff your comment tag with keywords and not content. These keywords are crawled on by the spiders of search engines and provide traffic to your websites.

This is just one way of including hidden content in your website code. Some other methods include writing of scripts, or using CSS comments to hide the main content or useful content.

Bottom-line – Keyword stuffing is the basic principle on the minds of people when they end up writing hidden content.

Stuffing of Meta Keywords – Ask any Internet Marketer and he will tell you that meta keywords are important ingredients of their website code. But, do you know that a lot of Internet marketers actually play around with the syntax of these keywords? And, often to a point when they get called, Black Hat.

The basic idea of writing meta tags is to allow search engines to crawl a useful piece of content written for your website.

A properly written meta tag will look like this

<meta name = “description” content = “Company ABC is a premier service providing company specializing in IT Consulting, Business Consulting and Business Outsourcing. If you need IT Consulting Services, please contact us now.”/>

Here is a Black Hat meta tag for you

<meta name = “description” content = “Company ABC is a premier IT Consulting company specializing in IT Consulting, Business Consulting and Business Outsourcing. IT Consulting, Consulting, IT Services are provided by our IT Consulting company. Choose our IT Consulting company for best services. Contact this IT Consulting company now.”/>

The length of the meta tag is rather conspicuous, but noteworthy is the stuffing of the keyword IT Consulting in the example above. Needless to say, the meta tag written correctly probably would make more sense to people and search engines alike.

Nevertheless, this is a Black Hat technique!!

Link Farming – Back-linking is considered to be a highly effective strategy to increase the quality scores of your web-pages. Building back-links from reputed websites to your website not only increases the traffic, but in essence, the conversion rates and sales jump northwards in a big way too.

Anything good on the Internet, will have a dubious deviation too and link farming is something associated with the linking strategy.

First things, participating in link farming is not desirable for your website at all. Basically, it results in your website being pointed to by a slew of links that can be considered practically useless. Think about it this way – When search engine spiders crawl your web-pages and find that there are some non-sense links to your website, your page’s Q-Score could take a big hit.

And to encourage web-masters to participate in Link Farming, there are a lot of Free for All Links pages on the Internet. Do this – Get onto one of these link farms and try procuring some links to your website. Within no time, you will get hundred links to your site.

But, how many of them are actually worthwhile? Practically none, right!

These are just the top 3 Blackhat techniques that are used by webmasters with a lot of fervor. The objective – To find of a smart and a mean way of pulling traffic to their website and to beat competition, by hook or by crook!

And to their credit, in most occasions, if these techniques are done properly, they do deliver traffic.

But remember, if you think you are smart, search engines are probably smarter. They keep revisiting their algorithms to detect such malicious practices. And, if they get a whiff of something illegal with your website, they could probably penalize you. Worse still – Your site could go up on their SPAM List too.

Though this article talks about Black Hat techniques, we would still recommend you to go for their counterparts – White Hat Techniques. They are legal, they are credible and most importantly, using them wouldn’t get your site penalized or banned.

i need to know a few to increase my pagerank.
which are the easiest to apply?